Interactive Campaign

CAMPAIGN CONCEPT & MOBILE MICROSITE DEVELOPMENT

Project Hightlights

Simobil the second largest mobile operator in Slovenia has chosen Mobiuu to implement mobile-based sweepstake to promote the largest annual event for electronic music named »Party with a Cause«. This totally interactive mobile sweepstake used 2D barcodes and a Scanlife technology. Different barcodes were published on each advertising media (billboards, flyers, website, print, citylights etc.) to track campaign performance. The 2D code engaged users to a mobile sweepstake with a goal to raise awareness of the upcoming event.

Client

Simobil – Mobile Operator

Technologies Used

PHP / HTML / Javascript / Scanlife Platform



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